UNITED STATES SANITARY PROTECTION MARKET FORECAST 2022-2028


TABLE OF CONTENTS

1.     RESEARCH SCOPE & METHODOLOGY

1.1. STUDY OBJECTIVES

1.2. SCOPE OF STUDY

1.3. METHODOLOGY

1.4. ASSUMPTIONS & LIMITATIONS

2.     EXECUTIVE SUMMARY

2.1. MARKET SIZE & ESTIMATES

2.2. COUNTRY SNAPSHOT

2.3. COUNTRY ANALYSIS

2.4. KEY GROWTH ENABLERS

2.5. KEY CHALLENGES

3.     KEY ANALYTICS

3.1. IMPACT OF COVID-19 ON UNITED STATES SANITARY PROTECTION MARKET

3.2. KEY MARKET TRENDS

3.2.1.    DE-STIGMATIZING AND PROMOTING SUSTAINABILITY

3.2.2.    HOLISTIC WELLNESS ASPIRATIONS PRESENT OPPORTUNITIES

3.2.3.    OMNICHANNEL EXPANSION FOR BRAND SUCCESS

3.3. PORTER’S FIVE FORCES ANALYSIS

3.3.1.    BUYERS POWER

3.3.2.    SUPPLIERS POWER

3.3.3.    SUBSTITUTION

3.3.4.    NEW ENTRANTS

3.3.5.    INDUSTRY RIVALRY

3.4. OPPORTUNITY MATRIX

3.5. PESTLE ANALYSIS

3.6. VALUE CHAIN ANALYSIS

3.7. KEY BUYING CRITERIA

3.7.1.    MATERIAL AND COMPOSITION

3.7.2.    DISPOSAL

3.7.3.    COST

3.7.4.    ABSORBENCY

4.     MARKET BY TYPE

4.1. PANTYLINERS

4.2. TAMPONS

4.2.1.    APPLICATOR TAMPONS

4.2.2.    DIGITAL TAMPONS

4.3. TOWELS

5.     MARKET BY DISTRIBUTION CHANNEL

5.1. HYPERMARKETS

5.2. SUPERMARKETS

5.3. HEALTH AND BEAUTY SPECIALIST RETAILERS

5.4. MASS MERCHANDISERS

5.5. VARIETY STORES

5.6. WAREHOUSE CLUBS

5.7. E-COMMERCE

5.8. OTHER DISTRIBUTION CHANNELS

6.     COMPETITIVE LANDSCAPE

6.1. MARKET SHARE ANALYSIS

6.1.1.    SANITARY PROTECTION

6.2. BRAND SHARE ANALYSIS

6.2.1.    SANITARY PROTECTION

6.3. COMPANY PROFILES

6.3.1.    EDGEWELL PERSONAL CARE BRANDS LLC

6.3.2.    KIMBERLY-CLARK CORP

6.3.3.    PLAYTEX PRODUCTS INC

6.3.4.    PROCTER & GAMBLE CO

6.3.5.    WALMART INC

 

LIST OF TABLES

TABLE 1:  UNITED STATES – COUNTRY SNAPSHOT

TABLE 2:  UNITED STATES SANITARY PROTECTION MARKET, BY TYPE, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)

TABLE 3:  UNITED STATES SANITARY PROTECTION MARKET, BY TYPE, FORECAST YEARS, 2022-2028 (IN $ MILLION)

TABLE 4:  UNITED STATES SANITARY PROTECTION MARKET, BY TAMPONS, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)

TABLE 5:  UNITED STATES SANITARY PROTECTION MARKET, BY TAMPONS, FORECAST YEARS, 2022-2028 (IN $ MILLION)

TABLE 6:  UNITED STATES SANITARY PROTECTION MARKET, BY DISTRIBUTION CHANNEL, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)

TABLE 7:  UNITED STATES SANITARY PROTECTION MARKET, BY DISTRIBUTION CHANNEL, FORECAST YEARS, 2022-2028 (IN $ MILLION)

TABLE 8:  UNITED STATES SANITARY PROTECTION MARKET, MARKET SHARE ANALYSIS, 2020 & 2021 (IN %)

TABLE 9:  UNITED STATES SANITARY PROTECTION MARKET, BRAND SHARE ANALYSIS, 2020 & 2021 (IN %)

 

LIST OF FIGURES

FIGURE 1:  KEY MARKET TRENDS

FIGURE 2:  PORTER’S FIVE FORCES ANALYSIS

FIGURE 3:  OPPORTUNITY MATRIX

FIGURE 4:  VALUE CHAIN ANALYSIS

FIGURE 5:  KEY BUYING CRITERIA

FIGURE 6:  UNITED STATES SANITARY PROTECTION MARKET, GROWTH POTENTIAL, BY TYPE, IN 2021

FIGURE 7:  UNITED STATES SANITARY PROTECTION MARKET, BY PANTYLINERS, 2022-2028 (IN $ MILLION)

FIGURE 8:  UNITED STATES SANITARY PROTECTION MARKET, BY TAMPONS, 2022-2028 (IN $ MILLION)

FIGURE 9:  UNITED STATES SANITARY PROTECTION MARKET, GROWTH POTENTIAL, BY TAMPONS, IN 2021

FIGURE 10:  UNITED STATES SANITARY PROTECTION MARKET, BY APPLICATOR TAMPONS, 2022-2028 (IN $ MILLION)

FIGURE 11:  UNITED STATES SANITARY PROTECTION MARKET, BY DIGITAL TAMPONS, 2022-2028 (IN $ MILLION)

FIGURE 12:  UNITED STATES SANITARY PROTECTION MARKET, BY TOWELS, 2022-2028 (IN $ MILLION)

FIGURE 13:  UNITED STATES SANITARY PROTECTION MARKET, GROWTH POTENTIAL, BY DISTRIBUTION CHANNEL, IN 2021

FIGURE 14:  UNITED STATES SANITARY PROTECTION MARKET, BY HYPERMARKETS, 2022-2028 (IN $ MILLION)

FIGURE 15:  UNITED STATES SANITARY PROTECTION MARKET, BY SUPERMARKETS, 2022-2028 (IN $ MILLION)

FIGURE 16:  UNITED STATES SANITARY PROTECTION MARKET, BY HEALTH AND BEAUTY SPECIALIST RETAILERS, 2022-2028 (IN $ MILLION)

FIGURE 17:  UNITED STATES SANITARY PROTECTION MARKET, BY MASS MERCHANDISERS, 2022-2028 (IN $ MILLION)

FIGURE 18:  UNITED STATES SANITARY PROTECTION MARKET, BY VARIETY STORES, 2022-2028 (IN $ MILLION)

FIGURE 19:  UNITED STATES SANITARY PROTECTION MARKET, BY WAREHOUSE CLUBS, 2022-2028 (IN $ MILLION)

FIGURE 20:  UNITED STATES SANITARY PROTECTION MARKET, BY E-COMMERCE, 2022-2028 (IN $ MILLION)

FIGURE 21:  UNITED STATES SANITARY PROTECTION MARKET, BY OTHER DISTRIBUTION CHANNELS, 2022-2028 (IN $ MILLION)

FIGURE 22:  UNITED STATES SANITARY PROTECTION MARKET, MARKET SHARE ANALYSIS, 2020 & 2021 (IN %)

FIGURE 23:  UNITED STATES SANITARY PROTECTION MARKET, BRAND SHARE ANALYSIS, 2020 & 2021 (IN %)

 

KEY FINDINGS

The United States sanitary protection market is estimated to accelerate with a 0.97% CAGR during the assessment period 2022-2028. De-stigmatizing efforts, promoting sustainability, holistic wellness aspirations, and expanding omnichannel for brand success drive market growth.

 

Get more Insights into the United States Sanitary Protection Market :

https://inkwoodresearch.com/reports/united-states-sanitary-protection-market/

 

MARKET INSIGHTS

In the United States, there has been a shift of consumers towards holistic care, which in turn results in lifestyle branding as well as adjacency expansion. This is one of the major factors expected to contribute to the growth of the sanitary protection market in the United States during the forecast period. Further, thinner formats have become increasingly popular due to the use of contraceptives, decreased menstrual flow, and consumers’ desire for products that provide zero-feel protection and excellent comfort, mobility, and discretion.

Moreover, there have been significant technological developments and advancements by the market players operating in the United States sanitary protection market. Thinner formats gained momentum across the United States over the more intrusive and thicker standard format, which led to product developments and launches by the market players. This is expected to contribute to the growth of the sanitary protection market in the United States during the forecast period.

 

COMPETITIVE ANALYSIS

Leading players operating in the market include Edgewell Personal Care Brands LLC, Kimberly-Clark Corp, Procter & Gamble Co, etc.

 

Our report offerings include:

·       Explore key findings of the overall market

·       Strategic breakdown of market dynamics (Drivers, Restraints, Opportunities, Challenges)

·       Market forecasts for a minimum of 9 years, along with 3 years of historical data for all segments, sub-segments, and regions

·       Market Segmentation caters to a thorough assessment of key segments with their market estimations

·       Geographical Analysis: Assessments of the mentioned regions and country-level segments with their market share

·       Key analytics: Porter’s Five Forces Analysis, Vendor Landscape, Opportunity Matrix, Key Buying Criteria, etc.

·       Competitive landscape is the theoretical explanation of the key companies based on factors, market share, etc.

·       Company profiling: A detailed company overview, product/services offered, SCOT analysis, and recent strategic developments

 

SEGMENTATION

1.     EDGEWELL PERSONAL CARE BRANDS LLC

2.     KIMBERLY-CLARK CORP

3.     PLAYTEX PRODUCTS INC

4.     PROCTER & GAMBLE CO

5.     WALMART INC

 

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